You know there is money in chocolate, but it doesn’t just grow on trees. You need to control the links in the production chain to get your cut of the cash, by making sure the cacao flows through your businesses instead of your competitors’.
Sometimes you need to help your customers and suppliers to help yourself. If you are wily, you can figure out a way for your competitors to do the work for you. Create monopolies, cut off the supply chain, disrupt other players’ finely honed plans—do whatever it takes to become King Chocolate.
The fruit of the cacao tree goes through six steps to become chocolate. You can only control a few of these steps, so you must work with your fellow chocolate makers to keep the chocolate flowing through the production chain. It sounds cooperative and friendly—but did we mention that the chocolate maker with the most money wins? Things always get complicated when money is involved.
To ensure your portion of the production process is used the most so it earns you cash, occasionally you’ll help your customers and suppliers. At the same time you will attempt to crush your competitors, force others to help you, and manipulate the supply chain.
You’ll do whatever it takes to become the king of chocolate.