In Alan's Adventureland, players are a part of the design team for a new amusement park. There are four themed neighborhoods within the facility, and each player is responsible for constructing the attractions in one of those neighborhoods: Animal Kingdom, Tour America, Sky World, and Foreign Lands. Each turn represents the passage of one week.

At the end of the game, the owners of the facility come in and award points to the finished themed neighborhoods. These points are awarded based on four criteria:

• Excitement Level — size of the rides
• Parking Lot View — curb appeal to visitors upon arrival
• Main Entrance View — attractiveness to patrons waiting in line for their tickets
• Themed Attractions — number of matched types of attractions in a neighborhood